I included the original text for the book title on the far right of the image so you can see how I did the lettering on the book. I wrote out the title, then in Photoshop tilted it and skewed it that so that it conformed to the shape of the book's front cover and spine. I decided to put the title on the book's spine to ensure the reader could read it.
Apart from the lettering, the other thing I wanted to mention is the crud and flecks of stuff on the table surface. This wasn't planned, but just put in and once done I could see how important that little bit of stuff is in helping to define the ground plane and separate it from the empty background.